Netrukus!

Brands like Greta Lion and Nicks use it to tease new beauty products or snacks before they hit the market.

In Lithuanian, the word is an adverb. While its primary meaning is "soon," it can also be found in slightly different grammatical forms or phrases: "Very soon!" or "Already coming soon!" Netrukus pasirodys: "Will appear shortly." Netrukus!

Since you asked for a "piece" covering this, were you looking for a using this term, or are you interested in a specific upcoming event in Lithuania? Brands like Greta Lion and Nicks use it

It is a staple for announcing music festivals, concerts, or reality shows like "MANO ID" on Go3 Lietuva . it appears frequently in promotional contexts:

Because the word implies an imminent arrival, it appears frequently in promotional contexts: