While modern click-through rates (CTR) have plummeted to an average of , clicks are no longer the only metric for success. The Case for Banner Ads - MarketingProfs
In the early 1990s, the digital world was a quiet frontier until a small, rectangular box changed everything. That box was the first-ever online banner ad, a 1994 AT&T placement on HotWired.com that famously asked, "Have you ever clicked your mouse right here? You will." Astonishingly, roughly —a rate that today’s digital marketers can only dream of. online banner advertising
From Novelty to Necessity: The Enduring Life of the Banner Ad While modern click-through rates (CTR) have plummeted to
Decades later, the banner ad is often declared "dead" by critics citing "banner blindness," yet the industry continues to defy gravity. In 2024, global spending on banner advertising was projected to reach , a 13.5% jump from the previous year. This persistence isn't just luck; it's a testament to the format's ability to adapt to a changing web. Why They Still Work (Even When You Don't Click) You will