"The link might be broken, or the page may have moved. Try heading back to our homepage or use the search bar below."
"That page doesn't exist anymore. Click here to go back." Pro-Tips for a Great 404: Oops! That page can’t be found.
Never remove your header or footer; users should always be able to click "Contact" or "About" to reset. "The link might be broken, or the page may have moved
If you’re a bakery, say "Looks like that cookie crumbled." If you're a tech firm, use "Error 404: Page not detected." "The link might be broken
Acknowledge the slip-up, but give them an immediate way out.