: New products in new markets (highest risk). Crossing the Chasm
: Scaling up advertising and sales efforts to boost brand awareness.
: Temporarily lowering prices to attract new customers.
: Adding new features to existing products to increase their appeal.
: New products in new markets (highest risk). Crossing the Chasm
: Scaling up advertising and sales efforts to boost brand awareness. penetrate
: Temporarily lowering prices to attract new customers. : New products in new markets (highest risk)
: Adding new features to existing products to increase their appeal. penetrate