Pinterest Buy It Button Apr 2026

Users can search for specific items, such as a "jacket," and filter results using the blue "$" sign to find items within a certain price range.

Set up Rich Pins to ensure product details (price, availability) are updated automatically from your website. The Difference: "Save" vs. "Buy" Recapturing the Joy of Shopping with Pinterest pinterest buy it button

When a Pin features a blue price, it indicates the item is purchasable directly within the application. Users can search for specific items, such as

Studies show 90% of purchases from these pins often come from new customers, making it an excellent tool for brand discovery. How to Get Started (For Merchants) "Buy" Recapturing the Joy of Shopping with Pinterest

To add a "Buy it" button to your Pins, you must have a and adhere to their commerce guidelines.

The Pinterest "Buy it" button (often referred to as or Shop Product Pins ) allows users to purchase products directly from a Pin without leaving the Pinterest app or website. It is a powerful, high-intent shopping feature designed to turn inspiration into impulse purchases. Key Features of Pinterest Shopping