2026 M&E trends: simplicity, authenticity, and the rise of ... - EY

Major media giants continue to dominate, but their strategies have evolved to cater specifically to adult demographics through dedicated "mature" tiers and bundles.

In 2026, the U.S. entertainment and media landscape for mature audiences is defined by a shift toward high-quality, specialized streaming experiences and the integration of advanced technologies like AI to personalize content delivery.