: Incorporate interesting statistics, exclusive research, or powerful results to provide immediate credibility. 2. Structure for Skimmability
Guide to Writing A Press Release - Bottle Bill Resource Guide PRESS RELEASE
To produce an interesting press release, you must treat it like a "story starter" rather than a dry announcement. The goal is to provide a journalist with a compelling narrative that they can easily adapt into a news article. 1. Identify a Genuine "Hook" : Incorporate interesting statistics
: If your first sentence doesn't answer why the general public should care, it likely won't be read. PRESS RELEASE
Before writing, ensure your news is actually —meaning it is new, surprising, or solves a problem.
Journalists often decide within 10 seconds if a release is worth pursuing.