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: The buyer gets "first look" at inventory at a pre-negotiated price but is not obligated to buy every impression. Key Benefits
: Publishers often reserve their most exclusive or high-performing inventory (e.g., homepages or niche newsletters) for direct buys rather than selling it on open markets. Types of Programmatic Direct Deals programmatic direct buy
Get started with Programmatic Direct - Google Ad Manager Help : The buyer gets "first look" at inventory
Programmatic Direct is typically divided into two main categories, often facilitated through tools like Google Ad Manager : programmatic direct buy
: Advertisers and publishers agree on a fixed Cost Per Mille (CPM) before the campaign goes live.
: Unlike open exchanges, PDB involves a direct deal between a single buyer and a single publisher.