: He believes that because modern society is too complex for individuals to be experts on everything, they "consent" to have their choices narrowed by propaganda.
For more in-depth analysis or to purchase, you can check retailers like Amazon or Indigo. Propaganda by Edward L. Bernays | Goodreads Propaganda : Comment manipuler l'opinion en dГ©m...
: Whether you find it brilliant or terrifying, Propaganda is essential reading for anyone trying to understand the mechanics of media, politics, and consumerism in the 21st century. : He believes that because modern society is
: It demonstrates that the same techniques used to mobilize for war can—and should—be used by corporations to drive consumer demand. Critical Perspective Bernays | Goodreads : Whether you find it
: The book provides the blueprint for everything from political campaigning to product placement in films. Famously, Bernays used these principles to market cigarettes to women as "Torches of Freedom".
: Drawing on Freud’s theories of the unconscious, Bernays suggests that people are driven by irrational impulses and "group minds". By targeting these hidden desires, a propagandist can elicit automatic responses from the public. Key Highlights
: Bernays argues that the "conscious and intelligent manipulation of the organized habits and opinions of the masses" is essential to a functioning democracy. He posits that an "invisible government" of elite manipulators sifts through complex data to narrow the field of choice for the average citizen.