Puma is the world's third-largest sportswear manufacturer, defined by a history of sibling rivalry and a commitment to high-performance speed. Founded in 1948 by Rudolf Dassler following a split from his brother (who founded Adidas), the brand has evolved from a specialist in athletic spikes into a global fashion powerhouse. The Most Iconic Puma Sneakers
: Designed for basketball legend Walt "Clyde" Frazier, this was the first signature shoe for a professional NBA player. It remains a favorite in skate and street fashion.
: Arguably the brand's most famous shoe, it gained international fame during the 1968 Olympics when Tommie Smith raised his left Suede on the podium in protest against racial inequality. It later became a staple of 1980s NYC B-boy and hip-hop culture.
Puma's archive contains some of the most culturally significant footwear in history, bridging the gap between professional sports and street culture.