: Sofia Carson takes on an edgier, "rebel" persona. She described the song as flipping the old-fashioned "fairytale" on its head by showing that girls can play the same romantic games as guys and "win".
: R3HAB revealed they shot for nearly 24 hours straight during a layover he had between Norway and China. Sofia Carson was simultaneously in the area for a magazine cover shoot.
: The visual depicts a "shouldn't be, but could be" whirlwind romance. It explores the dynamic between two people who both have reputations (rumors) for casual, short-term flings.
"Rumors" marked the beginning of a successful partnership between the Dutch DJ and the American singer. They later collaborated on two more tracks: R3HAB x Sofia Carson - Rumors (Official Video)
: Sofia reported visiting three different city locations within that 24-hour window to complete the shoot. Themes and Artistic Direction
The official music video for by R3HAB x Sofia Carson was released on August 30, 2018. It serves as a visual for their first major collaboration, appearing on R3HAB's sophomore album, The Wave . Production Highlights
: The entire production of the video was completed in just five days .
: The video was filmed on the Amalfi Coast in Italy.