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The song was originally a jingle for a global Coca-Cola advertising campaign titled "Can't Beat the Feeling".

The primarily refers to the 1988 Coca-Cola commercial jingle that launched American singer Robin Beck to international stardom . Originally recorded as a short promotional spot in 1987, the power ballad "First Time" became so popular that it was expanded into a full-length single and two distinct music videos. Origin and Commercial Background robin_beck_first_time_original_clip

A professional music video consisting almost entirely of performance footage of Robin Beck and her band, styled in late 1980s hair metal fashion. The song was originally a jingle for a