Targets should be personalized, frozen, and polarized to make them specific individuals, not abstract entities.
Always provide a constructive alternative for when the attack succeeds. Rules for Radicals
Use ridicule, constant pressure, and threats to force the opposition into mistakes. Targets should be personalized, frozen, and polarized to
Alinsky’s 13 rules focus on psychological warfare and strategic, enjoyable action, including utilizing ridicule and personalizing targets to maintain pressure. Rules for Radicals by Saul Alinsky - The Commons Targets should be personalized
Tactics should stay within your group's expertise but outside the enemy's, while being enjoyable to maintain momentum.
Alinsky’s core tactics emphasize psychological pressure, ethical flexibility, and using an opponent's own systems against them. Key principles include: