The identifier typically refers to the 704th episode of a long-running series, most commonly associated with daily television formats like soap operas, talk shows, or game shows.

In some contexts, "704" may specifically refer to the short-lived sitcom , a spin-off of All in the Family , though that series only ran for six episodes in its first season.

: Shows like The Rosie O'Donnell Show or late-night programs use sequential numbering for their daily broadcasts.