Center the entire piece around the "bombshell" visual. For example, recent coverage of Mike Vrabel and Dianna Russini centered on specific bar photos surfaced by the New York Post that contradicted previous public statements.
Provide a timeline that explains why this specific image is a scandal. This often involves contrasting the "dominant positive image" (e.g., family man, professional coach) with the "recessive narrative" revealed in the photo. Scandal image
Avoid passive descriptions. Instead of "a photo was taken," use "the lens captures the exact moment trust was broken." Center the entire piece around the "bombshell" visual
Highlight small details in the image—a ring, a facial expression, or a background location—that prove or disprove a narrative. Connect the scandal to real-world stakes, such as
Connect the scandal to real-world stakes, such as the loss of millions in IT waste or the academic dreams of students affected by college admission scandals.