Rising memory chip costs are expected to exert downward pressure on gross margins, which may impact the upcoming earnings guidance. Google's Finance Data

Some technical analysts have recently downgraded AAPL to a "Sell Candidate" for the short term, noting a breakdown below its 10-day moving average and a "falling trend" that could lead to a dip toward $238–$266.

Apple reports its fiscal Q2 2026 results this Thursday, April 30. Analysts are largely optimistic, with UBS recently raising its price target to $287 . Strong demand for the iPhone 17 series and record-breaking Services revenue are expected to be highlights.

A majority of Wall Street analysts maintain a "Buy" or "Strong Buy" rating. Firms like TD Cowen have even more aggressive targets, recently reiterating a $325 price target based on iPhone growth.