Celebrating 40 Years of EACTS | 1986 – 2026

: In 2025, the percentage of top-grossing films featuring female protagonists plummeted to 29%, down from 42% in 2024.

: The "Celluloid Ceiling" remains low; in 2025, only 13% of directors on top-grossing films were women, a 3% decrease from the previous year. 2. The Power Players Redefining "Prime"

: Her 2023 Oscar win remains a cultural touchstone, empowering a generation of actresses over 50 to reject the notion that they are "past their prime." 3. Emerging Narrative Shifts

: Proved the commercial viability of mature leads by driving the remake of Matlock to become a massive network hit.

: A shift away from "supportive grandmother" tropes toward characters with agency, ambition, and sexual identity.