Sweet — Sonya

If writing for a trade or contributed piece, maintain a neutral tone to build trust.

Keep paragraphs short—sometimes only one or two sentences—to make the text scannable and easy to read in digital columns. sonya sweet

Use the active voice where people do things, rather than things being done by people, to make the writing more engaging. If writing for a trade or contributed piece,

Think of your article as a story with a logical progression. sonya sweet

You don't have to write the introduction first. Many professionals start with the body paragraphs—methodology or results—to find the heart of the piece. 3. Focus on Clarity and Style