Storytelling With Data: A Data Visualization Gu... -

: If you only had three minutes to tell your story, what would you say? This exercise helps you distill your message to its essence.

: Before creating any visual, you must identify your audience (who they are), the mechanism (how you will communicate), and the action (what you want them to do).

: Wrap your data in a narrative structure that includes a beginning (the setup), a middle (the conflict or "aha" moment), and an end (a clear call to action). Practical Techniques for Success Storytelling with Data: A Data Visualization Gu...

: Not every graph is suitable for every situation. The book suggests sticking mostly to simple bar and line charts for most business contexts and avoiding complex or misleading visuals like 3D pie charts.

: Use preattentive attributes like color, size, and position to direct the viewer's eye to the most important parts of the data first. : If you only had three minutes to

: Prioritize affordances (making it clear how to use the visual), accessibility (ensuring everyone can understand it), and aesthetics (making it visually pleasing without being distracting).

: Use titles that state the key takeaway (e.g., "Revenue increased 20% in Q3") rather than just describing the content (e.g., "Quarterly Revenue"). : Wrap your data in a narrative structure

: Condense your main point into a single, actionable sentence that conveys your unique point of view and what is at stake.