The sports management industry has become too focused on money and "corporate culture" at the expense of personal relationships and sincerity.
Jerry Maguire, Senior Agent at Sports Management International (SMI). subtitle Jerry maguire
Jerry identifies that the industry has lost its soul, treating athletes as commodities rather than people. The sports management industry has become too focused
He starts his own firm with only one loyal client, Rod Tidwell, and one employee, Dorothy Boyd. and one employee
Agents should represent fewer clients to provide more personal attention and "less money" in exchange for more "humanity". Findings & Analysis