Super Mario : How Nintendo Conquered America -

: The protagonist was renamed "Mario" after the company's real-life landlord, Mario Segale , who had famously confronted the team about overdue rent. 2. Marketing the "Entertainment System"

In the mid-1980s, the North American video game industry was in a state of total collapse following the 1983 market crash , which saw revenues plummet by 97%. Against this backdrop, Nintendo achieved one of the most significant corporate turnarounds in history, primarily through the power of a single character: . 1. From Failure to Foundational Hit Super Mario : how Nintendo conquered America

Nintendo's American journey began with a near-disaster. In 1980, Nintendo of America was stuck with 2,000 unsold arcade cabinets of a failing shooter called Radar Scope . : The protagonist was renamed "Mario" after the