Sweet_but_psycho -

Max portrays a character who lures a man to a mansion, leading to a series of surreal and violent hallucinations involving axes, poisoned wine, and fire.

is the debut breakthrough single by American singer Ava Max , released on August 17, 2018. The track served as the lead single for her debut studio album, Heaven & Hell . Commercial Performance

Uses saturated colors and vintage anamorphic lenses to create a "funhouse mirror" effect. sweet_but_psycho

Critics noted homages to films like The Shining and Fatal Attraction . Critical Reception & Controversy

Some critics viewed it as a revival of straightforward electro-pop in an era dominated by hip-hop and R&B. Max portrays a character who lures a man

Mental health advocates criticized the track for using terms like "psycho" and "out of her mind," arguing it stigmatizes those with actual mental illnesses.

The song explores the "crazy girlfriend" trope and high-intensity romantic relationships. Mental health advocates criticized the track for using

Directed by Shomi Patwary, the video features a highly stylized, cinematic aesthetic: