: The average revenue earned per sold room, used to assess pricing competitiveness.
: Calculated by multiplying occupancy by ADR. It is the "gold standard" for measuring overall revenue performance and efficiency. The Hotel
: A broader look that includes non-room revenue, such as restaurant or spa income. 2. The Guest Perspective: Experience & Reviews : The average revenue earned per sold room,
: The percentage of available rooms sold. It indicates demand capture; for instance, the US average was roughly 66.1% in 2019 but dipped to 44% during the 2020 pandemic. The Hotel
To understand a hotel's efficiency, management tracks specific KPIs that measure how well the property is capturing demand and generating revenue.
