Whether these subscribers eventually purchase your core offer.
How many people click the download link inside the email. The Initial Free Download
An automated email sends the link to the file. The Nurture: A follow-up sequence begins to build trust. Success Metrics and focused (e.g.
The user provides their email via a sign-up form. a PDF or checklist).
Short, actionable, and focused (e.g., a PDF or checklist).