: More than just a marketing tag, the explicit visuals of lingerie-clad models and hazy, drug-addled moods were essential to his "dark philosophy" of R&B. 3. Cultural Impact & Legacy
: The track produced one of his most iconic flexes: "She asked me if I do this every day, I said, 'Often'" . The Weeknd - Often (NSFW)
When Abel Tesfaye released the NSFW music video for "Often" in 2014, it didn't just promote a single; it solidified the "nocturnal" aesthetic that would define an entire era of R&B. 1. The Sound of "Exhausting Luxury" : More than just a marketing tag, the
