Retrain Your Brain: Why You Should "Think Like a Freak" We’ve all been there: staring at a problem that feels impossible, following the "standard" advice, and getting absolutely nowhere. In their book , Steven Levitt and Stephen Dubner (the duo behind the Freakonomics phenomenon ) argue that the reason we get stuck is that we’re thinking like everyone else.
Whether it’s getting a kid to use the potty or solving global famine, people respond to incentives—but not always the ones you expect. A "Freak" understands that: . Think Like a Freak
Think Like a Freak: Our New Book Out on May 13 - Freakonomics Retrain Your Brain: Why You Should "Think Like