: This thesis available on PUC-SP's repository examines the modernization of electoral campaigns, specifically focusing on Lula in 2002. It details the transition to a more professionalized "political spectacle" led by professional Duda Mendonça and how music played a key role in persuasion strategies.
For those interested in the academic and historical context of , there are several scholarly papers and detailed resources that analyze the music, marketing, and discourse of that era. Academic Papers and Theses Todos os jingles de Lula em 2002
The 2002 collection includes several distinct tracks that transitioned the PT’s message from radical to "peace and love": : This thesis available on PUC-SP's repository examines