Track Reach (number of unique viewers), Frequency (how often they see the ad), and CPM (cost per thousand impressions).
Ensuring at least 10 minutes between your ad and a competitor's spot. tv media buying
Determine if you want high-level brand awareness (reach/impressions) or direct action (conversions/site traffic). Track Reach (number of unique viewers), Frequency (how
Watch this breakdown of how modern TV inventory works to help you choose between traditional and digital buying methods: Track Reach (number of unique viewers)