Understanding the difference between broadcast (local/national), cable (niche audiences), and CTV/OTT (streaming services).
Resources like the Media Buying 101 Complete Guide on Amazon provide practical assets for learners: tv media buying 101
Learning to calculate CPM (cost per thousand impressions) and tracking success through ROI or ROAS (return on ad spend). Buying Strategies: Upfronts: Buying slots months in advance for major seasons. Remnants: Purchasing unsold inventory at a discount. cable (niche audiences)
Checklists for pro tips and common mistakes to avoid. tv media buying 101