Uita [ Chrome ]

: Brands like About-Face (by Halsey) and Half Magic (from the Euphoria makeup artist) are praised for their unique formulas like holographic eye paints and "wearable" purples.

Business analysts often focus on Ulta’s unique —offering a mix of prestige (high-end) and mass (drugstore) brands under one roof. While Sephora remains focused on luxury, Ulta captures a wider audience by carrying everything from $5 NYX pencils to luxury fragrance sets . 3. Trending "Hidden Gems" : Brands like About-Face (by Halsey) and Half

If you are looking for product-focused "pieces," employees and beauty influencers often highlight specific innovative brands that are exclusive to Ulta: : Brands like About-Face (by Halsey) and Half