Understanding Consumer Behaviour Apr 2026

Most consumers move through a predictable cycle before and after a purchase: Realizing a need or a want exists.

Two 10% discounts often feel more valuable to a shopper than a single 20% discount. Understanding Consumer Behaviour

The actual conversion or "buying" moment. Most consumers move through a predictable cycle before

Researching solutions via the internet, friends, or ads. Understanding Consumer Behaviour

Low involvement but significant brand switching (e.g., snacks). 🌍 Factors That Pull the Strings

Most consumers move through a predictable cycle before and after a purchase: Realizing a need or a want exists.

Two 10% discounts often feel more valuable to a shopper than a single 20% discount.

The actual conversion or "buying" moment.

Researching solutions via the internet, friends, or ads.

Low involvement but significant brand switching (e.g., snacks). 🌍 Factors That Pull the Strings