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: The first recorded use of the term referred to a 1869 U.S. gold market crash caused by speculators Jay Gould and James Fisk.
: In the 1960s, Philadelphia police coined the term to describe the intense traffic congestion and pedestrian chaos caused by shoppers and fans attending the annual Army-Navy football game that weekend. The Modern Retail Rebrand what is black friday
Retailers, unhappy with the negative "Black Friday" label, successfully rebranded it in the late 1980s. : The first recorded use of the term referred to a 1869 U