Amazon's acquisition was a calculated move to dominate the digital content market and create synergy with its hardware and services . Amazon to buy Audible - Reuters
Amazon officially announced it would acquire on January 31, 2008 , for approximately $300 million in cash and short-term investments . The transaction was finalized on March 19, 2008 , making Audible a wholly-owned subsidiary of Amazon . 🎧 Strategic Rationale when did amazon buy audible