These are specialized gift shops where you can find the full current lineup and earn reward points through the Crown Rewards program.
đź“Ť If you are chasing a new release, mark your calendar for the "Ornament Premiere" in July and the "Ornament Debut" in October, as these are the two biggest release events at Gold Crown stores. To help you find the best prices or specific items, The rarest ornaments currently in high demand? How to verify the condition of a vintage piece?
Great for finding local "lot" sales where you can buy multiple ornaments at a discount.
The most straightforward way to buy new ornaments is through Hallmark’s official channels.
Buying Hallmark Keepsake Ornaments has become a seasonal tradition for many collectors. Whether you are looking for the latest 2026 releases or a rare vintage piece from decades ago, there are several reliable ways to find these iconic decorations. Official Retailers
Many booths specialize in holiday decor and carry a rotating stock of vintage Keepsakes.
One of the largest secondary market dealers specializing specifically in Hallmark.
The official website is the best place to check for exclusive online releases and real-time inventory.