Buyers in this category prioritize visual impact. Because moissanite has a higher refractive index (2.65–2.69) than diamond, it offers more "fire" and brilliance at a fraction of the cost.
The primary demographic for moissanite remains those seeking the aesthetic of a high-end gemstone without the associated premium. who buys moissanite
Market Report: The Evolving Profile of Moissanite Buyers Moissanite, originally discovered in a meteorite crater, has transitioned from a rare geological curiosity to a major disruptor in the jewelry industry. Once viewed primarily as a "diamond substitute," it is now sought after as a distinct gemstone by a diverse group of consumers. Buyers in this category prioritize visual impact