Below are key papers and reports that detail "who buys motorcycles":
Current market research and demographic studies indicate that the typical motorcycle buyer in the U.S. is becoming older, more affluent, and increasingly female. While (ages 60+) have traditionally anchored the market, the primary purchasing power currently resides with riders aged 45 to 64 , who possess the disposable income for premium touring and adventure models. who buys motorcycles
: Approximately 24% of motorcycle owners hold a four-year college degree. Motorcycle Demographics 2026: Aging Riders & Market Trends Below are key papers and reports that detail
: The median household income for owners is roughly $62,500 , though association members often average higher, around $85,000 . : Approximately 24% of motorcycle owners hold a
: An executive briefing from the USITC that contrasts the recreational U.S. market with the utility-based global market.
: CivicScience investigates the "Millennial potential," finding they are more likely to be in the market for a first bike despite having lower average incomes.