Who Buys Phones ◎

In a world where 90% of the population carries a mobile phone, the "buyer" is no longer just one person but a collection of distinct archetypes, each driven by a different need, from the thrill of the new to the necessity of daily life. The Protagonists of the Upgrade Cycle

The way we buy is shifting. Instead of simple ownership, nearly are now interested in leasing models or "Device-as-a-Service," treating phones more like cars than small electronics to manage rising costs and diminishing innovations. who buys phones

: Nearly half of Americans (45%) don't actually sell or recycle their old phones; they keep them as "backup" devices, often in a desk drawer. In a world where 90% of the population