Rising costs—including a projected 20% increase in new baby gear prices due to tariffs—have made resale a necessity for many, with 67% of parents buying used specifically because of rising prices. Key Drivers for Buyers
A significant 68% of parents plan to purchase baby gear secondhand before their child even arrives, moving away from the tradition of buying everything brand new for the first baby. who buys used baby stuff
The typical buyer of used baby goods in 2026 is no longer just looking for a bargain; they are often who view secondhand shopping as a deliberate lifestyle choice centered on sustainability and circular consumption . The Core Demographics Rising costs—including a projected 20% increase in new
Sustainable parents buy used to divert waste from landfills; it's estimated that American households hold $13 billion worth of unused kids' items that can be recirculated. The Core Demographics Sustainable parents buy used to
Secondhand markets allow parents to afford high-end or designer brands that would otherwise be outside their budget. What They Buy (and Avoid) 2025 GoodBuy Gear Baby & Kid Resale Report
Buyers can save an average of 55% to 75% off retail prices, especially on premium brands like strollers or high chairs that normally cost hundreds or even thousands of dollars.