Winning | The Buy Box

Before you can compete, you must meet these non-negotiable standards:

Winning the (now officially called the Featured Offer ) is the most critical factor for success on Amazon , as it accounts for approximately 85% to 90% of all sales on the platform . When you "win" the Buy Box, your offer becomes the default choice for customers who click "Add to Cart" or "Buy Now". Core Eligibility Requirements winning the buy box