This focus has made it the most influential brand in rap media, outselling older legacy titles like Rolling Stone or Vibe in certain urban sectors.
To "mature" its content, the brand expanded its coverage beyond music reviews to include:
Addressing issues relevant to its core demographic, such as social justice and community politics.
Are you interested in learning more about a specific , such as the history of the Freshman Class , or perhaps its current digital media strategy ? Overview of XXL Magazine's Impact | PDF | Social Science
Given its target age range, the brand occasionally covers "mature" themes in entertainment, such as rankings of the "Most NSFW Hip-Hop Videos" or investigative pieces on rappers in the prison system. Target Audience Profile
The phrase "" primarily refers to the strategic evolution of XXL Magazine , a leading publication in hip-hop culture that transitioned from a traditional rap-focused magazine to a broad-scale media brand targeting a mature and intelligent audience . Brand Mission and Philosophy