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Displays the true market value and lowest available dealer price for the new vehicle immediately.

Allows users to get pre-approved and see the exact monthly payment with the trade-in value applied, preventing last-minute interest rate hikes at the dealership.

It tackles the biggest hurdles: uncertainty of trade-in value, fear of overpaying, and confusing financing.

Based on best practices for modern car-buying services (as Zag is known for in partnership with companies like TrueCar), a "proper feature" must enhance transparency, ease of use, and financial certainty.

Here is a proposed feature: Feature Name: Zag PriceLock Objective

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